GRM

Celebrities



Celebrity Transactions


Transactions involving celebrities and public figures usually involve the granting of rights for personal appearances, use of name and likeness, and endorsements. They may involve a one-time grant or an ongoing relationship. In some instances celebrities enter into equity deals that grant them ownership interest in the product branded with their name and likeness. Purchasers of these rights often lack the expertise and experience to effectively negotiate these deals, thereby overpaying for the rights or failing to secure them altogether. In turn, celebrities often fail to fully capitalize on these types of opportunities because their talent agent is focusing on their artistic career and lacks the time, expertise, and motivation to pursue ancillary income for the celebrity.


Sample Transactions


  • A major cosmetics firm enters into a multi-year endorsement deal with a celebrity to promote a line of cosmetics
  • A corporation secures celebrity appearance rights for its product début
  • A celebrity branded jewelry line is launched with equity participation for the celebrity
  • A major consumer products company sponsors a musician’s tour
  • A group of celebrities participate in sales of memorabilia  


Range of Services


We provide the full range of services needed to initiate and close transactions of this type, including but not limited to:

  • Analyzing the client’s need for celebrity rights
  • Analyzing potential celebrity choices
  • Proposing novel compensation structures
  • Approaching the celebrity’s representatives
  • Leading or assisting in the transaction negotiations
  • Assisting in the finalization of the contract for the transaction