Transactions involving celebrities and public figures usually involve the granting of rights for personal appearances, use of name and likeness, and endorsements. They may involve a one-time grant or an ongoing relationship. In some instances celebrities enter into equity deals that grant them ownership interest in the product branded with their name and likeness. Purchasers of these rights often lack the expertise and experience to effectively negotiate these deals, thereby overpaying for the rights or failing to secure them altogether. In turn, celebrities often fail to fully capitalize on these types of opportunities because their talent agent is focusing on their artistic career and lacks the time, expertise, and motivation to pursue ancillary income for the celebrity.
We provide the full range of services needed to initiate and close transactions of this type, including but not limited to:
