Global Rights Management, LLC (“GRM”) is headquartered in Santa Barbara, California. It was founded in 2009 by Michael Purvis, an intellectual property and business attorney with over 25 years of experience. Mr. Purvis started as a litigator and then worked in-house as a transactional attorney for a variety of major U.S. corporations including The Walt Disney Company, British Petroleum, the Viacom Retail Group and JAKKS Pacific (the fourth largest toy company in the U.S.). He has extensive experience in the entertainment and toy industries, and recognized expertise in intellectual property law, consumer products, marketing and promotions, and negotiations.

Mr. Purvis formed GRM to satisfy three significant needs with respect to the management of intangible assets (iAssets).

• First, over the course of his career he saw that a vast amount of value within iAssets produced by small and large corporations, individuals and universities was not being realized or capitalized to its maximum potential value. Often there was no one within these organizations aggressively pursuing these opportunities. This was usually due either to a lack of in-house personnel with expertise in iAssets or a lack of time available for personnel to address anything other than normal daily operations.

   

• Second, there are a large number of entrepreneurial attorneys with expertise in iAssets that have no outlet to offer their business services (as opposed to purely legal services) to assist clients in realizing the full value of their iAssets. Traditional law firm business models are not structured to undertake this type of business.

   

• Third, traditional management of iAssets by law firms is cost prohibitive.

GRM offers its clients an opportunity to outsource their iAsset management needs to experienced professionals who specialize in iAsset management. GRM utilizes the experience and talent of entrepreneurial attorneys to provide those services but offers its clients a dramatically lower cost structure for the management of iAssets. While the company tailors its fees to each situation, GRM often represents clients on a “pay for performance” basis (i.e., on a commission basis) or on a flat fee basis. Most of GRM’s services are not billed on an hourly basis. GRM’s innovative fee plans offer its clients a no-risk, low-cost way to maximize the value of their iAssets.